About Urban Outfitters

Urban Outfitters is a global retailer with a boutique approach. Does that sound like a contradiction? How about this: Urban Outfitters is the biggest small retailer in the world. Urban Outfitters sells clothing, accessories, and apartment wares for young women and men.

6 Ways to Ensure Your Gated Offer is Successful

Urban Outfitters is following the protocol that many of our customers use to strengthen the power of their gated offer:

  • Make it for a limited-time. This creates a sense of urgency and moves shopping up on customers’ to-do lists. Shoppers know they better drop everything or they’ll miss the deadline.
  • Time it for peak relevance. It’s hard to sell ice cream in a blizzard, or mittens in a heat wave. You’ll get the most attention and traction when your discount lands at a crucial buying time—like back to school.
  • Make it Stackable. Letting your target segment add their exclusive discount on top of sale prices and other discounts makes the offer more attractive and leaves your buyers feeling more rewarded — and loyal.
  • Amplify on multiple channels. Urban Outfitters is giving their offer maximum visibility by promoting it throughout their website and on social media and affiliate sites, including: A banner at the top of, and on every section home page, from women’s and men’s clothing to apartment, lifestyle and beauty. Facebook and Twitter. Save the Student, Groupon, and UniDays.
  • Make it truly exclusive.
  • Secure it with digital verification. Verifying the identity of each buyer ensures that your offer is truly gated and only accessible to eligible shoppers.
  • Acquire New Customers with Digitally Verified Discounts

    Urban Outfitters is just one of the leading brands that has discovered the power of digitally verified exclusive offers. Amazon, HBO Now, and Spotify also know it’s a game-changing strategy for acquiring new customers and encouraging current customers to repeat their purchases.

    Urban Outfitters enters the clothing rental business

    Urban Outfitters is the latest fashion retailer to launch a clothing rental business, Nuuly. For $88 per month, customers will receive six items — from handbags and shoes to shirts and jackets from various designers.

    They can hold onto the items for a month, or buy them. In a fast-fashion world, younger people are frequently taking a “one and done” approach to wearing clothes.

    “I barely ever buy clothes anymore,” said Arica Latimer, a 31-year-old Chicagoan who has been renting her clothes for the past five years.

    Latimer has a heavy rotation of Instagram-worthy looks she wears to work and special events. For $150 a month, she has an unlimited subscription to Rent the Runway.

    “I’ve always been interested in high quality pieces, but I don’t have the money to buy it,” she said, noting that she occasionally buys some of the pieces she rents.

    There are thousands of consumers like her, and companies like Express and Ann Taylor have jumped in with their own rental services, some priced as low as $50 a month. According to analysts, the global retail rental market is expected to hit $1.9 billion by the end of 2023.

    Retail rental is a good way for fashion companies to streamline operations, according to Milton Pedraza, chief executive of The Luxury Institute, a research and consulting firm.

    “They’re not producing as much, which means they have lower inventory costs. They’re not wasting as much. They don’t have to discount,” he said.

    Daphne Howland with industry publication Retail Dive says the model gives retailers insight into consumer tastes without making having to heavily invest in research and development. But one big problem is logistics.

    “You’re basically signing up to agree to returns from the get-go, and returns are a really expensive part of the business,” she said.

    Many rental companies have hired outside logistics firms to help. But Urban Outfitters says it will build out its own logistics division for Nuuly.

    urban, and Vrbo, are some of the biggest brands in the vacation rental space, high-traffic marketplaces that link properties to travelers. They’re an integral part of every property managers’ marketing plan. But which are the best for your short-term rentals?


    You'll have been loving when I share recent orders + new arrivals! Urban Outfitters is now having a take 20% off sale once you sign up for their UO Rewards program! It’s super simple and I know yall love a good sale, so I’m going to be sharing my favorites and most recent order!

    I love getting my denim shorts at Urban Outfitters! They have everything from Levi’s to a more affordable line called BDG. Mom shorts are super trending right now, so I grabbed these and love them. They do run TTS and I sized up but wish I wouldn’t have. I am wearing size 27, but would get 26 if I had to order again! This super cute peplum cami is great for layering and I love this striped cardigan which is a great transitional piece for going into summer!

    I am shopping the sale for my upcoming beach trip, so see what I’m grabbing at 20% off! Take advantage of this sale – 20% off can help so much if you need any of the items that UO has to offer! I am also linking up a few great gift ideas if you’re already shopping for graduation or Father’s Day!

    >>>SHOP URBAN OUTFITTERS<<<Save on sale! Extra 10% Off. Enjoy an extra 20% Off sitewide sale when you shop with Urban Outfitters online at

    American Eagle and Abercrombie & Fitch are having a resurgence

    The preppy teen retailers are both thriving right now. Last week, American Eagle reported that comparable sales were up 5% for its namesake brand in the most recent quarter, while Abercrombie & Fitch reported comparable sales were up 1% overall at its flagship brand. Same-store sales were up 3% overall.

    American Eagle can thank its sister store Aerie for its recent success. In the third quarter, comparable sales were up a whopping 32% at Aerie, the lingerie and lifestyle brand that has been winning over customers with its campaigns focused on body positivity and female empowerment.

    American Eagle isn’t just basics and swimsuits, they make some pretty great shoes and accessories as well. Right now, all of their in0house shoes and accessories are buy one, get one 50% off. Mix and match jewelry with boots, hats with sunglasses, and more, no code needed.

    lifestyle, home, fashion

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